At the heart of every valuable business are people — not products or processes, but people. Our clients rely on us to create more direct opportunities to connect them with the right decision-makers inside the right organisations, so they can fully explore new business growth potential. To succeed in a rapidly evolving business climate, we believe companies must refocus on the often overlooked art of new business as a cornerstone of sustainable growth.

In 2014 we travelled to New York to help an adtech start up launch into the most biggest media buying marketplace in the world. MiQ’s inspiring growth story saw them build a £300m-a-year US business in less than four years with zero outside investment. Today the company is worth billions and is one of the largest independent programmatic businesses in the world. We are proud to have played a small part in that incredible growth journey — one that continues to be written. Courageous exists to help companies like MiQ win new business and build sustainable revenue growth faster and more efficiently than ever before.

We have seen a resurgence in demand for the new business specialist as adtech continues to grow and transform media buying at warp speed around the world. Ambitious companies rely on us to create new revenue ideas and routes to sell solutions into their most important markets. The companies that win will be those who invest in the lost art of new business. They will accelerate sales cycles, reduce costs and create greater value exchange earlier. Our work has helped adtech and programmatic companies generate over £1bn in media trading revenue.